Who we are
Innocent Vegan Store is more than a cosmetics brand—it's a commitment to pure, plant-based beauty that cares for both people and the planet. Founded on the belief that beauty products should empower without compromise, we specialise in cruelty-free, vegan formulas that enhance your natural radiance with integrity and impact.
Our Mission
We aim to redefine beauty by blending high-quality ingredients with ethical practices. Every product we create is a celebration of self-expression, crafted with precision to bring out the best in you. We believe in empowering our customers to make conscious choices, knowing that beauty and ethics go hand in hand.
What We Offer
From our signature Innocent Eyebrow Soap for perfectly styled brows to a range of other skin-loving essentials, each product is thoughtfully designed to deliver results without compromising on sustainability. Our collection is built to cater to all skin types, ensuring that everyone can feel confident, bold, and beautifully themselves.
Our Promise
We promise transparency, quality, and a dedication to ethical beauty that feels as good as it looks. Join us on a journey toward a more compassionate, beautiful world—one product at a time.
"Beauty is not just what you wear; it’s how you care—for yourself and the world around you."
Take Action
Choose beauty that nurtures the earth. Our biodegradable, compostable packaging ensures that after you've enjoyed our products, the packaging returns to the soil, not to landfills. Together, we can make a difference—one compostable box at a time.